# Florida Gators Unveil New Field Logos with Ripple Deal at The Swamp
*The University of Florida has signed a five-million-dollar partnership with cryptocurrency firm Ripple, bringing new branding to Ben Hill Griffin Stadium.*

- Medio: Orlando Ledger News (https://orlandoledgernews.com)
- URL: https://orlandoledgernews.com/noticia/florida-gators-unveil-new-field-logos-with-ripple-deal-at-the-swamp
- Sección: Sports
- Autor: Orlando Ledger News Staff
- Publicado: 2026-09-05T07:10:46.165Z
> The Florida Gators have partnered with cryptocurrency company Ripple for a five-million-dollar deal, placing new logos at The Swamp to support athletic department revenue.

## Las claves

- Florida signed a multi-year partnership with Ripple worth $5 million
- XRP branding appears between the 20 and 30-yard lines starting season-opener
- Deal supports financial education for student-athletes amid new NCAA revenue rules

Football fans attending the University of Florida’s season-opener against Florida Atlantic at The Swamp will notice two new logos positioned between the 20 and 30-yard lines. These markings are part of a multi-year partnership agreement between the Florida Gators athletic department and Ripple, a leading provider of blockchain solutions in traditional and digital finance. Multiple sources confirmed that this cryptocurrency company has agreed to pay UF $5 million as part of the deal.

### Branding on the Field

The inclusion of these logos marks a significant shift for Ben Hill Griffin Stadium, commonly known as The Swamp. This development follows NCAA rules established in 2024 that permitted college football programs to display up to three corporate logos directly on their playing fields. Prior to this agreement with Ripple, Florida entered into an arrangement last year with Geico. That insurance company paid $1 million per game to feature its branding during the final two games of the 2025 season.

### Supporting Student-Athletes

Athan Stricklin, the athletic director at Florida, emphasized that this partnership extends beyond simple field advertising. The agreement includes digital properties and event signage but also provides crucial support for financial and technology education. This educational component covers both traditional finance and digital assets, aiming to benefit student-athletes and the broader campus community, as this newspaper reported in [Florida Gators Unveil New Uniforms for 2026 Season Under Coach Sumrall](/noticia/florida-gators-unveil-new-uniforms-for-2026-season-under-coach-sumrall).

"Florida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs," said Stricklin. "Ripple has established itself as an innovative leader in financial technology, and we're excited to welcome XRP to Gator Nation."

### NCAA Financial Landscape

This partnership comes at a critical time for college athletics. Beginning July 1, 2025, athletic departments were required by the House vs. NCAA settlement to share revenue with student-athletes. For Power Four conferences like Florida’s, this starting amount was set at $20.5 million and is projected to increase by four percent annually over the next decade. The deal with Ripple offers a vital financial boost as UF seeks new revenue streams in an evolving sports economy.
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Fuente original: https://orlandoledgernews.com/noticia/florida-gators-unveil-new-field-logos-with-ripple-deal-at-the-swamp